HEY-Chain  
Team version：V1.4  
Update time：2019/04  
Committed to creating a pure community-  
based autonomous ecological chain  
PROJECT SUMMARY  
The blockchain industry is developing rapidly. Technology R&D and community  
users are the two core blocks in the development of the blockchain industry. However,  
the construction and operation of the community lags behind the development of the  
blockchain industry. Community building has become the most important and difficult  
issue for all blockchain institutions and community users。  
At present, most blockchain institutions and community users are building  
communities based on Telegram, Twitter, Reddit, Facebook, WeChat, Weibo, Forum  
and other platforms, but the limitations and unity of each platform are far from  
satisfactory. The rapid development of blockchain ecology requires community  
carriers. The development of blockchain in the future requires a better community  
ecology. The construction of community ecology requires a more comprehensive  
solution. The beautiful chain (HEY-Chain) emerges in this environment.  
The beautiful chain (HEY-Chain) (hereinafter referred to as  
“ HEY ” ) will create an eco-community platform based on  
blockchain-based global community users, and use blockchain  
technology and smart contracts to solve community construction  
and application problems.  
. Help community creators better  
create communities through  
a
range of product feature  
applications; better manage communities through advanced  
community management systems, increase community loyalty,  
and increase community activity; secure community users  
through blockchain underlying technology and smart contracts  
Equity, enhance community trust, and achieve application  
landing; through the Token incentive model to foster more  
community creators and community nodes to build an ecological  
community, and ultimately achieve business returns through  
traffic realization and ecological consumption.  
Future beautiful chain will develop its own main chain, based on  
The HEY-Chain main chain and open platform, combined with  
global development and co-constructors, to build a sustainable  
blockchain community ecosystem. Provide more users with  
access to the blockchain world to provide windows and  
guarantees, provide community creators with comprehensive  
community operation tools and comprehensive community  
development support, and provide underlying technical support  
and community services for the blockchain's rich application  
scenarios.  
Contents  
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First, the project background…  
1
2
1.1 Formation of communities in blockchain ecology…  
1.2 The importance of the community inblockchain ecosystem…  
3
1.3 Status quo of community construction in blockchain ecology.… 4  
1.4 Top Pain Points in Community Building in Block Chain Ecology…5  
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Second, the HEY solution…  
10  
11  
14  
14  
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2.1 HEY Ecological Architecture…  
2.2 Community Building and Management Tools…  
............................  
2.3 Top Ten Concepts of Community Building…  
................  
Third, the beautiful chain DAPP product features…  
19  
20  
20  
20  
20  
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1. Community features…  
2. Community functions…  
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3. Health and environmental protection…  
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4. Consumer entertainment…  
5. Medical beauty function…  
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20  
21  
21  
21  
21  
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6. Task function…  
7. Learning function…  
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8. Mining function…  
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9. C2C trading function…  
Contents  
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10.Wallet function…  
22  
22  
22  
23  
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11.Game features…  
12.Activity function…  
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13.Mall function…  
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Fourth, technical architecture…  
24  
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4.1 HEY application layer…  
25  
26  
28  
31  
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4.2 HEY Service Layer…  
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4.3 HEY consensus layer…  
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4.4 HEY Block Layer…  
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五、HEYToken…  
33  
34  
35  
36  
38  
5.1 HEY Token  
…
5.2 HEY Token issuance  
…
................................  
5.3 HEY Token Economic Model  
…
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5.4 HEY Token allocation plan…  
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5.5 Architecture of the HEY Ecosystem…  
38  
38  
5.6 Node Investment Strategy and Portfolio…  
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Governance and risk control…  
42  
43  
45  
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6.1 Governance Structure…  
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6.2 Risk Control…  
Contents  
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VII. Project Roadmap…  
46  
47  
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7.1 Project Route…  
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Eight, team introduction…  
48  
49  
54  
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8.1 Team members…  
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8.2 Partners…  
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Nine, risk tips…  
56  
PROJECT  
SUMMARY  
1.1 Formation of community in blockchain ecology  
Since 2008, a mysterious cryptography geek named Sakamoto has released a white  
paper on Bitcoin. The emergence of Bitcoin marks the opening of the blockchain 1.0  
era. As the first application of blockchain, Bitcoin has laid a solid foundation for  
the development of blockchain. The intelligent contract technology pioneered by  
Ethereum brought the blockchain into the 2.0 era, making blockchain technology  
applied in a wider range of fields. With the continuous development and innovation of  
blockchain technology, we believe that the blockchain technology will change our  
lives in the near future. “Blockchain+” will be another technology-leading field  
after “Internet+”.。  
With the development of blockchain technology, blockchain knowledge has also been  
popularized. More and more people are paying attention to blockchains, understanding  
blockchains, and participating in blockchains. As a new thing, blockchain has a huge gap  
between user base and Internet users. How do individuals participate in the blockchain,  
how to cultivate more blockchain users, how the blockchain institutions get the attention  
of users, so the traditional concept of “community” is slowly becoming more and more  
people in the blockchain ecosystem. With reference to and attention, community building  
has also become a battleground for all blockchain institutions。  
2
 
1.2 The importance of communities in blockchain ecology  
With the continuous maturity of blockchain technology, blockchain technology  
development, blockchain exchange, blockchain media, blockchain investment capital,  
blockchain project parties, blockchain community users, block The blockchain  
ecosystem formed by the chain service platform. Technology development and community  
users are the two core sections of the entire blockchain ecosystem。  
User with  
bitcoin walle  
Whether in the Internet or in the blockchain field, no matter which institution in  
the blockchain ecosystem, the user base is crucial, and there is no room for development  
without a user base. For any blockchain organization, the overall situation of the  
blockchain users and the self-community construction will greatly affect the future  
development of the organization.  
In the future, with the continuous maturity of blockchain technology, more and more  
application scenarios will be realized, and the progress of application landing is closely  
related to the construction of blockchain community. How to build a good blockchain  
community, how to enhance the friendliness and activity of community users, how to protect  
the rights and interests of community users, how to drive the service community creators,  
how to make the blockchain industry better application, is every block Chain organizations  
are very important issues. The core of all problems is community building, and the  
importance of communities in the blockchain ecosystem has gradually become the consensus  
of all。  
3
 
1.1Status of community construction in blockchain ecology  
Since 2017, the blockchain industry has ushered in a spurt development. As of  
the first quarter of 2018, the authoritative chain of think-tank with the world's  
largest database of blockchain projects has included 1,061 blockchain projects from  
online exchanges around the world. The project covers finance, corporate services,  
social media, entertainment media, hardware, logistics, medical health, automobile  
transportation, tourism, artificial intelligence, e-commerce, real estate, consumer  
life, education, agriculture, VR, tools, drones, etc. Eight categories. According to  
incomplete statistics, there are more than 500 digital currency exchanges in the  
world, more than 2,000 blockchain projects have been launched and not online, and  
more than 10 million users in the global blockchain。  
2000 + 500 + 1000 W+  
Digital exchange  
investor  
Blockchain project  
Nowadays, the world is growing at a rate of 3-5 blockchain institutions every  
day. The growth rate of blockchain users and the construction and operation of  
blockchain communities lag behind the development speed of blockchain institutions.  
The construction of blockchain communities has become the most important and  
difficult issue for all blockchain institutions and community users.  
At present, most blockchain institutions and community users are building  
communities based on Telegram, Twitter, Reddit, Facebook, WeChat, Weibo, Forum, etc.  
The limitations and unity of each platform are far from meeting the rapid development.  
The need for blockchain ecology for community carriers. The development of blockchain  
in the future requires a better community ecology, and the construction of community  
ecology requires more comprehensive solutions.  
4
 
1.1  
1.4 Top Ten Pain Points in Community Construction in  
Blockchain Ecology  
Community building in the entire blockchain ecosystem will undoubtedly play the  
most important role in the future Token economy. As the blockchain ecosystem matures,  
more and more users are beginning to pay attention to blockchains and digital  
currencies, forming many communities dominated by blockchain institutions or  
organized by individuals. However, from the current situation of the construction of  
blockchain communities, there are still many pain points that restrict the  
development of blockchain communities。  
1．The growth rate of users cannot keep up with the growth rate of blockchain  
institutions  
Blockchain institutions have sprung up, and every blockchain organization is struggling  
to acquire users. But most people still don't understand the blockchain and digital currency.  
The increase of blockchain technology enthusiasts and digital currency investors requires a  
process that requires evangelists to promote and promote. Due to the lack of good incentive  
mechanism and carrier, the power of blockchain technology and digital currency investment  
evangelists is restricted, which leads to the current growth rate of blockchain and digital  
currency audiences, which is far behind the growth rate of blockchain institutions. They are  
vying in the stock market, this is not the state of the benign development of blockchain  
ecology。  
5
 
2．Users are stripped by the ever-increasing blockchain mechanism  
Due to the asymmetrical market  
environment,  
a
limited blockchain and  
digital currency audience have become the  
target of various blockchain institutions.  
Each blockchain organization has a part of  
users, and these users are scattered on  
various  
community  
carriers.  
Its  
organizational behavior and interaction  
are severely constrained, and it is unable  
to form efficient liquidity and synergy,  
thus limiting the ecological development  
of the entire blockchain community。  
3．Limitations and unity of existing community platforms  
The existing community platforms include Telegram, Twitter, Reddit, Facebook, WeChat,  
Weibo, Forum, various blockchain institutions, etc. The limitations and unity of each  
platform are far from meeting the growing blockchain. Ecology needs for community  
carriers. Some platforms have social attributes without community attributes, some  
platforms have media attributes that have no interactive attributes, and some platforms  
have learning attributes that have no active attributes. After the limited blockchain  
users are stripped by the blockchain mechanisms, they are more widely dispersed by the  
platforms of different attributes. The limitations and unity of the existing community  
platform cannot fundamentally solve the problem of community construction。  
6
4．Blockchain users and Internet users have too many differences  
According to the latest data disclosed by “ We Are Social ” and  
“Hootsuite”, the number of Internet users worldwide has exceeded 4 billion,  
but the global blockchain users have just exceeded 10 million. For the  
construction of blockchain community, there is no user, but the user does not  
belong to the blockchain. The huge Internet user group cannot have  
a
relationship with the blockchain organization. How to cultivate large  
a
number of Internet users into blockchain users is the most important core of  
the current blockchain community construction。  
5．Weak performance in the community  
Community construction is a huge and trivial task. It is impossible to do community  
construction work solely by relying on blockchain institutions, and it is necessary to  
rely on more community backbones to jointly complete community construction. However,  
many of the current community backbones are weak, community management experience is  
lacking, community management systems and carriers are not perfect, users are growing  
slowly, and paying more returns and less motivation.  
In the future community ecology, more blockchain evangelists will be needed, and  
more community backbones will be needed. How to train more community nodes and community  
creators to build community ecology, how to stimulate and help community co-constructors  
to rapidly increase community users and manage communities is the key to community  
ecological construction。  
6. No energy is aggregated between community organizations  
There are also many blockchain community organizations, some of which are ok, and some are small or even a  
group. The size of the community is not the most important, and all communities are still in a state of development.  
If the communities can achieve good interaction and communication, achieve resource aggregation, and help each other,  
the development and strength of the overall community will become stronger and better. Most of the current community  
organizations do not know each other, and there is not much connection and interaction between them. There is also no  
carrier that can bring together community organizations.。  
7
7．The community can't effectively identify the blockchain project.  
With the maturity and popularity of blockchain technology, more and more  
enterprises and individuals have joined the blockchain industry, and various  
blockchain projects have been released. There are many high-quality blockchain  
projects, and there are also many Inferior projects with various sorrows, weak team  
strength, and inability to land. The community is affected by various factors such as  
information asymmetry. There is no effective way to identify the quality of  
blockchain projects, which directly affects the opportunities and motivation of the  
community to participate in high-quality blockchain projects.。  
8．Community users and blockchain institutions are not sticky  
Due to the immature application of blockchain institutions, and the lack of  
effective trust and interaction mechanisms, and limited by the current community  
carrier function, the blockchain institutions and their community members are not  
strong and cohesive. It is difficult for community members and blockchain  
institutions to establish a strong trust relationship, which leads to the lack of  
loyalty of community members to blockchain institutions, and frequent changes to  
other blockchain institutions。  
8
9．Community users have no quality, no activity  
In the current community carriers, such as the blockchain institutions' own APP,  
WeChat group, telegraph group, forums, etc., the activity is generally not high, and the  
positive user behaviors that promote community development are few, and the community  
carrier can easily become an advertising distribution center. Many blockchain  
organizations can quickly build their own communities through various platforms. The  
number of people seems to be huge, but there is no quality and no activity. Many  
communities are built to make up the number. Users who enter the community don't  
understand the blockchain organization, and they don't catch a cold. They don't look at  
the information in the group, which is commonly known as "zombie powder."。  
10．The rights of community members cannot be guaranteed  
A large number of applications have begun to appear in the development of the  
Internet. In the future, with the continuous maturity of blockchain technology, a  
large number of blockchain applications will continue to be realized. In the process  
of community users participating in application landing and task execution, the  
rights and interests of users cannot be guaranteed. At present, they rely on the  
integrity of institutions and intermediaries as the Internet.  
The core of blockchain technology is a decentralized code trust mechanism. As a  
fan of this technology, blockchain and digital currency audiences believe in the  
principle of “code is contract, consensus is law”. The current community carrier is  
still a centralized tool. The rights and interests of community members depend on the  
integrity of community managers and blockchain institutions, which is inconsistent  
with the world view in the blockchain field。  
9
HEY  
Solution  
10  
Based on the current problem of community construction and operation in the  
blockchain field, HEY provides series of product-based community building,  
a
management tools and community building ten concepts based on blockchain technology  
to help community creators build and manage communities and improve communities. User  
stickiness, increasing community user activity。  
2.1 HEY Ecological architecture  
There are five roles in the HEY ecosystem: individuals, communities,  
communities, blockchain organizations, and beautiful chain platforms  
。
B l o c k c h a i n m e c h a n i s m  
release  
t a s k  
M i s s i o n c e n t e r  
Receive  
task  
community  
health  
m e n t  
b e a  
g a m e  
t i o n  
tion  
E n t e r i n g  
c o m m u n i t y  
Community  
Instant  
envelope  
E n t e r i n g  
c o m m u n i t y  
personal  
H E Y - C h a i n  
11  
 
Personal  
Blockchain and digital currency users can join or create communities. Each  
ID has one and only one community can be created.  
Community  
The community is the grassroots organizational unit in the HEY ecosystem, and a  
simple understanding is each group. We make the creator of the community a community  
node, also known as the group owner. The group owners will have a common need and fans  
gathered together through a highly efficient instant messaging group of carriers.  
Members of the organization's community interact in an instant messaging group.  
Community owners can choose to stay in a community, and when their community members  
contribute to the community or complete a mission to get a HEY Token reward, the  
community’s owners will receive a HEY Token reward.  
。
Community  
The community is the core structure of the HEY ecosystem. It consists of several communities.  
It is possible to apply for the establishment of a community by cultivating 10 communities that meet  
the standards. We are also called community creators. It is realized by a carrier composed of tools  
such as health and environmental protection, entertainment learning, interactive communication, and  
task center.  
Community creators can go to the task center to receive tasks posted by the blockchain  
organization, translate the attention and activity values within the community into the value of  
completing the task, and profit from the task reward share. Community creators can add ads to the  
community ’ s advertising bar to achieve business returns through traffic monetization and eco-  
consumption。  
12  
B l o c k c h a i n m e c h a n i s m  
The blockchain organization needs to reserve a certain HEY Token in advance, set community  
contribution awards and parameters, and calculate the contribution of community members through  
SPOS algorithm (multi-center architecture). Under the SPoS mechanism, the number of outbound  
nodes is limited. At present, HEY has a total of 15 outbound nodes called super nodes. Super  
nodes are divided into two categories, one is "waiting node" and the other is "incumbent node".  
The in-node is a node that can be blocked. To become a block node, you need to complete the  
"challenge" first. And use smart contracts to reward HEY Token for inspiring community members to  
contribute to the community, thereby promoting self-community growth and increasing engagement  
and activity with community users.  
SPOS algorithm (multi-center architecture) calculation formula: contribution incentive is T,  
sub-item contribution is Di, weighting factor is Si, then contribution incentive  
。
o
U >  
Ej  
T
j>2  
HEY Platform The beautiful chain platform operated by the community nodes, while  
ensuring the healthy operation of HEY, absorbs more individuals and community  
organizations to join the HEY beautiful chain platform through the community co-builder  
incentive mechanism. Drive the community users and community creators to build an  
autonomous ecological community platform through the product functions and  
underlying technologies of the beautiful chain.  
2.2 Community Building and Management Tools  
At the application experience level of community building and management  
tools, HEY's design idea is to use the blockchain to decentralize the book's  
ownership information, SPOS node incentive algorithm information and task  
information, and use smart contracts to solve community contribution incentives  
and Task reward issues to ensure the openness and transparency of the community's  
ecological economy. The application layer adopts an efficient central development  
architecture, which fully guarantees the high performance of various read and  
write operations, effectively avoiding the problem of blockchain current  
transaction contract confirmation time, high cost, easy congestion, and the like  
to ensure the smooth interaction of community products. Experience. The functions  
of community building and operation tools that have been developed and developed  
in the future include: community function, community presence, live learning,  
health and environmental protection, entertainment consumption, mobile phone  
mining, task release, daily tasks, digital wallet, real-time transaction,  
information release. , game world, mall world, member center, etc。  
2.2 Ten concepts of community building  
How to make the whole community more sticky, how to add more community users, how to  
cultivate more community creators and community nodes, how to protect the interests of  
community users, how to solve community trust problems, how to make the future more Blockchain  
landing applications have been effectively implemented. These are all issues that the  
beautiful chain is committed to. It is also the problem that the entire blockchain ecosystem  
and various blockchain institutions will face in the future development of blockchain. The  
beautiful chain (HEY-Chain) puts forward the following ten concepts for community building,  
and will make efforts to build a blockchain-based global community user through unremitting  
efforts, combining DAPP application layer product functions and blockchain underlying  
technology. Building an autonomous ecological community platform  
。
14  
 
 
1.Cultivate aggregate community co-builders  
The increase of community users, the popularity of blockchain knowledge, the  
activity of users, and the management of communities are all inseparable from community  
co-constructors. The beautiful chain is the main chain of the global community, and it is  
the problem in the development of the blockchain ecosystem. We will develop a fair and  
reasonable mechanism to stimulate the initiative of community creators, foster more  
community builders, build a beautiful chain community and share the dividends of the  
future. In the future, the beautiful chain will reward 40% of the profits to the  
community builders around the world.。  
2.Cultivate aggregate community node people  
A community consists of several communities, and the founders of each community are  
community node people, which is critical to the construction of the entire community.  
Community node people are the link between the link user and the community. In the future, the  
beautiful chain will cooperate with the community co-constructors to train enough community  
nodes to build a beautiful chain community ecology. In the future, the beautiful chain will  
give 40% of the profits to the global community nodes.。  
3.Cultivate aggregate development co-builders  
Future Beauty Chain will develop its own main chain, based on the HEY-Chain main  
chain and open platform, jointly develop global co-builders, develop more application  
scenarios for each community, and jointly build a sustainable blockchain community  
ecosystem. . Inspire each developer to directly convert real-world value with  
innovation。  
15  
4.Create a blockchain business school to train more users  
Users need to cultivate and guide. In the future blockchain ecosystem, sufficient  
user base needs to be built by more blockchain institutions and blockchain evangelists.  
As the main chain of the global beauty chain, HEY-Chain will build its own blockchain  
business school based on its own DAPP. Through online and offline learning methods, it  
will train more communities with community creators and community nodes. user。  
5.Create powerful community features to aggregate community energy  
A lot of people get together to form a community, and many communities come  
together to form a community. The beautiful chain has to build a strong community  
function, so that people can have the power to have a way to build their own community.  
Let more community nodes have the motivation to become a community creator. Link people  
and people, communities and communities, communities and communities, communities and  
communities into a single aggregate。  
6.Enhance community user activity with a range of product features  
The activeness of community users comes from the design of product features. The  
beautiful chain platform will develop a series of product functions, serve the community users,  
enhance the stickiness of community users, and improve the activity of community users. The  
functions that have been developed and developed in the future include: community function,  
community presence, live learning, health and environmental protection, entertainment  
consumption, medical beauty, mobile phone mining, task release, daily tasks, digital wallet,  
real-time trading, information release, games. World, shopping mall, member center, activity  
function, etc  
16  
7.Task release and task collection  
The blockchain organization publishes tasks on the beautiful chain platform, and the community  
receives and performs tasks. The blockchain organization does not need to consider the task to come out.  
Does anyone have to perform the task, only need to set the content of the task and the reward for  
completing the task, only need to develop more landing applications based on their own blockchain  
ecology. The community no longer has to worry about only "sweet" and "scrambled coins" in the daily  
group. At the same time, there will be more and more tasks that need to be implemented by the community  
while gaining corresponding benefits。  
8.Community users select tasks through community voting  
With the continuous maturity of blockchain technology, more and more landing  
applications will emerge, and blockchain organizations need community users to  
complete various tasks. The user is faced with the task of distinguishing and  
selecting complex tasks. The purpose of the beautiful chain is to achieve community  
autonomy. The community chooses the best quality and most convincing task by using  
the HEY voting method. The beautiful chain returns the relevant income to the  
user 。  
9.Secure community user rights through smart contracts  
In the era of Internet outbreaks, in order to promote their products and services,  
Internet companies have organized various activities to release users in order to seize  
the user community. However, because of the lack of integrity or problems in the middle  
channel, too many users and team leaders have completed the task but cannot guarantee the  
rights and interests. Blockchain technology solves the problem of trust. The beautiful  
chain will guarantee the rights and interests of global community people after completing  
their tasks through blockchain technology and smart contracts。  
17  
10.Create a mature community management system  
The beautiful chain will establish an advanced and complete community management  
system, so that each community and community can better manage their own user groups, so  
as to better serve the user community. The management system will greatly enhance the  
efficiency of community building and enhance the ability of community management to  
enhance the experience and activity of community users。  
18  
Beautiful  
chain DAPP  
product  
features  
19  
C o m m u n i t y f u n c t i o n  
The carrier of the community is an instant messaging group tool. Everyone can  
create a community for free, but each ID can only create one community, avoiding the  
proliferation of other community platform groups without quality. The number of start-up  
communities starts at 500. As the size of the community expands, the number of people in  
the community can be upgraded by paying HEY Token. Users can create communities, search  
or join communities, group chats, and distribute digital currency red packets. Community  
owners can choose to stay in a community or opt out of a community, but a community can  
only enter one community at a time. When members of the community contribute to the  
community or complete a mission to earn a HEY Token reward, the community’s owners will  
also receive a HEY Token reward  
。
C o m m u n i t y f u n c t i o n  
Blockchain institutions and individuals who meet certain criteria  
can apply for and pay a certain number of HEY Token to form a community.  
Each community has an independent and unique ID, and community and  
ownership information will be counted in the beautiful chain. Community  
managers can post information, community members can post updates,  
present through Timeline, communities have forums, and live rooms allow  
community members to interact. Community managers need to reserve a  
certain HEY Token in advance, set community contribution awards and  
parameters, calculate the contribution of community members through SPOS  
algorithm (full name: Algorithm of Devote, Chinese: contribution  
algorithm), and use smart contracts to reward HEY Token motivates  
community members to contribute to the community, community growth and  
increasing community engagement and activity. When the community uses  
the HEY Token as an incentive, the community manager needs to supplement  
the Token. Community managers can pick up tasks in the task center and  
lead community members to complete tasks and get rewards. Community  
managers can add ads to the community’s advertising bar to achieve  
business returns through traffic monetization and eco-consumption  
。
20  
H e a l t h a n d E n v i r o n m e n t a l P r o t e c t i o n  
Today, in 2019, environmental problems in the world, especially in developing  
countries, have intensified and are increasingly attracting the attention of the  
international community. In order to practice the green water, the green hill is the  
call of Jinshan Yinshan. For the green and beautiful life of all mankind, it is  
imperative to establish a new “green blockchain” ecosystem. The green blockchain  
created by the US chain has outstanding application advantages.  
1. At the bottom level of technology: Compared with the traditional high-energy  
blockchain represented by mining, the efficient and scalable consensus algorithm can  
maintain the normal operation of the green value network with very low energy  
consumption.  
2. At the data and application level: The green data ecosystem HEY and the  
green application-beautiful chain appliance ecosystem form a green ecosystem.  
Through this application, users can enjoy the smart product life brought by the  
Internet under the intelligent era through the service of beautiful chain  
+
blockchain, and also get the blockchain reward income - HEY digital assets  
。
E n t e r t a i n m e n t c o n s u m p t i o n  
The application goal of beautiful chain entertainment consumption is to  
establish a unified global game entertainment consumption value-added virtual assets,  
through the blockchain distributed general ledger application, taking into account  
both asset-side and non-financial applications, extracting a number of selected games  
and entertainment consumer applications. It has a universal interoperability service  
model, which realizes the actual value anchoring of the virtual world assets of the  
global game industry through the protocol/architecture level and application level  
technology of the basic ledger, and reversely realizes the actual consumption scene  
and game entertainment virtual in the application. Hard links to the scene and make  
this value have a higher value-added attribute。  
M e d i c a l b e a u t y  
In the era of Internet technology revolution, HEY-Chain's goal is to use the  
technological innovation of blockchain to change the business model of the global  
cosmetic surgery medical industry, and to establish a global cosmetic and medical data  
interconnection and collaborative service platform application. This will become a very  
important application system of the beautiful chain. The infrastructure built by the  
blockchain technology will interconnect the global cosmetic and medical data information,  
and the decentralization of the blockchain technology itself will ensure the privacy of  
data collection. The security and legitimacy of reliability and data extraction enable  
data sharers to truly own the rights of data, completely break the barriers of data silos,  
and return the value to the parties that should belong. HEY-Chain really helps protect  
the rights of plastic medical data sharers, and users can distribute the value of data in  
a multi-participating business activity through authorization.  
Decentralized blockchain community  
HEY-Chain will build a distributed community model that will allow users to create  
actions as they wish. The difference from other blockchain platforms is that the protocol  
layer, the extension layer, and the application layer have fully considered the security,  
stability, privacy, and fair distribution of benefits of plastic surgery data from the  
beginning of the framework design. A more motivating business model. In the blockchain  
network, users do not have to bear the trust risk to the executing organization. The user  
directly implements the implementation agreement between the groups through the smart  
contract. As long as the deployed public blockchain runs normally, the user can  
automatically obtain the fund reward.  
The application of plastic surgery data collaboration system initiated and designed  
by HEY-Chain will be built into plastic surgery institutions, research institutions,  
pharmaceutical companies, application service providers, third-party credit service  
providers, financial service providers, regulatory agencies, etc. Distributed business  
ecosystem.  
T a s k f u n c t i o n  
Task functions are divided into daily tasks and exclusive tasks. Daily tasks  
provide a continuous stream of online tasks, such as check-in, reading, likes,  
invitations, etc. to obtain the power value, highlighting the active value; at the  
same time, blockchain project side, digital currency exchange, blockchain media and  
other blocks The chain organization can publish tasks such as registration, sharing,  
attention, airdrop, voting, etc. in the task center through the self-built community,  
and the community creators will receive the community members to complete the task  
and obtain reward.。  
L e a r n i n g f u n c t i o n  
The advanced online live broadcast system helps the learning module to make  
learning more intuitive and fun. Community members can interact with big coffee  
and folk masters through convenient live learning functions. Guests can broadcast  
voice or video live, users can ask questions and reward guests at any time, and  
they can also interact fully in the exchange area。  
M i n i n g f u n c t i o n  
By continuously completing the tasks of diversifying the mission center, the  
corresponding active standards are achieved, and the active value is recorded at the same  
time. The higher the power calculation value, the more HEY rewards are dig in unit time. At  
the same time, in the process of user mining, set up many interesting interactions。  
C
2
C
T r a d i n g f u n c t i o n  
Before HEY did not go online, HEY Dapp provided C2C trading methods.  
In this way, users can quickly realize the circulation and realization of  
HEY. The consensus of users and the liquidity of Token determine the  
value of HEY Token. The future beautiful chain will also introduce other  
digital currencies into the beautiful chain C2C trading market, using the  
HEY as a medium for currency exchange.  
21  
W a l l e t f u n c t i o n  
A safe and efficient wallet, HEY relies on the main research and  
development of the main chain technology as a support, transfer, recharge, cash  
withdrawal and other basic functions are available, the realization of the  
"cross-chain" technology, can receive and store more virtual numbers Assets  
make management easier; the invocation of smart contract sets allows your  
assets to move in and out of the HEY ecosystem.  
HEY uses an advanced POS 3.0 consensus mechanism, the SPOS incentive  
equity proof consensus mechanism, which requires only accounts with lock-tokens  
to participate in the consensus. That is, the lock warehouse is mine mining.  
Only the account participating in the lock warehouse can get the block reward  
。
G a m e f u n c t i o n  
HEY will develop a series of small games to be applied to DAPP. The  
birth of each game scene will allow you to get the economic value of Token  
while you are entertaining. The game's competition rules highlight social  
attributes. Fresh game scenes make you more eager to try. Promote the  
ecological prosperity of the beautiful chain。  
A c t i v i t y f u n c t i o n  
The beautiful chain online activity function, each community can publish  
community online and offline activities, community members sign up for the event.  
The beautiful chain platform organizes activities among communities, strengthens  
the links between communities, enhances the cohesiveness of communities, and  
invigorates the community atmosphere. The blockchain organization publishes various  
online and offline blockchain science activities.  
22  
M a l l f u n c t i o n  
The mall is one of the important landing channels of the blockchain. The  
beautiful chain will unite with many entities and community creators to create  
a blockchain mall. Various goods we can pass  
HEY direct circulation exchange, purchase products to give venture funds and  
vouchers. Venture funds can be exchanged for HEY. Let more community users  
enjoy better and more favorable products through the mall。  
23  
TECHOICAL  
ARCHITECTURE  
24  
四、HEY Technology Architecture  
4.1 HEY Application layer  
The client of the beautiful chain application layer refers to various  
end products provided by HEY for users, including iOS, Android, H5, and  
web management background to meet the needs of different users. The  
community HEY also provides  
a full-featured API that any individual or  
company developer can use to develop productivity tools or games based on  
this API. The client accesses the services provided by HEY through the  
API  
。
25  
 
4.2 HEY Service layer  
In order to provide high-concurrency and high-performance APIs, the HEY  
platform will build components such as load balancing, log storage, service  
monitoring, message queue, authorization verification, unified account, and data  
statistics. In the blockchain network, the account address is designed for  
secure exchange. The account, public key, and private key generation processes  
have the following relationships: private key—> public key—> account address,  
all of which are used. The Secure Hash Algorithm (SHA) ensures sufficient  
security. A hash is a refinement of information, usually with a much smaller  
output than the input and a fixed length. With the current technical means, the  
strong hash of encryption must be irreversible. That is, the user's private key  
information cannot be derived through the user's account address。  
After research, HEY used the Account model instead of Bitcoin's UTXO  
model (Unspent Transaction Output). Although the UTXO design is very clever,  
it supports multiple transactions in parallel, and account privacy protection  
is relatively good. However, Bitcoin's account design is a transaction-  
specific design, and it is very difficult to implement smart contracts based  
on UTXO. The contribution incentives and mission intelligence contracts in  
the HEY ecosystem require conditions and states to trigger token transactions,  
so HEY finally chose the Account model.  
26  
The Account module in the HEY service layer provides the basic account service  
for the HEY Ecology. HEY has a main chain and account system that allows users to  
easily and quickly use HEY services while ensuring absolute security for their users.  
Including contributing to the community or completing tasks to get Token rewards and  
other various transactions。  
The Statistics module is designed to record and store core operations within the  
HEY system for data analysis. Data analysis includes user contribution calculation, task  
completion calculation, developer revenue share calculation, and so on.  
HEY will build a developer platform, and any developer can develop third-party  
applications for the HEY ecosystem based on the interface provided by HEY. When the  
developer platform comes online, HEY will provide comprehensive technical documentation  
and sample programs to make it easy for developers to get started quickly.  
27  
4.3 HEY Consensus layer  
Each blockchain requires some kind of consensus mechanism to keep the entire distributed  
network in sync. Since the birth of Bitcoin, Proof of Work (hereinafter referred to  
as POW) consensus mechanism has been adopted to realize workload verification  
through continuous digital cryptographic hashing. Since the hash algorithm is  
unidirectional, even a small change in the input data will make the hash value of  
the output completely different. If the calculated hash value satisfies certain  
conditions (referred to as "mining difficulty"), the participant of the Bitcoin  
network determines the proof of the workload. Drilling difficulty is an ever-  
changing hash target. When the speed of the network-generated block becomes faster,  
the difficulty is automatically increased, thus maintaining the average value of one  
block every 10 minutes for the entire network. Through the development of Bitcoin  
for 8 years, the security of the POW consensus mechanism has been confirmed. However,  
POW also has the following problems:  
(1) POW wastes a lot of power resources and is not friendly to the environment;  
(2) POW is only economically advantageous for large households with strong computing power;  
(3) POW lacks an incentive mechanism for users to hold money or use coins;  
(4) POW has a certain centralization risk, because miners tend to join large mining pools,  
which makes the large mining pool have a greater influence on the network.。  
28  
Proof of Stake (hereinafter referred to as POS) can solve many of these problems,  
because it allows anyone who has a token in the wallet to have the opportunity  
to dig mines (and of course mine rewards). It solves the following problems:  
(1) It is impossible to forge a block;  
(2) “Large households” will not receive most of the rewards that are  
disproportionately large;  
(3) Having a strong computing power does not help creating blocks;  
(4) No one or several members of the network can control the entire blockchain. POS was  
originally proposed by Sunny King in Peercoin. It has since been improved and  
adopted in a variety of cryptocurrencies, and has evolved from POS1.0 to  
POS3.0.  
。
POS1.0 — The application in Peercoin relies heavily on the coin age (the time it  
takes to store the Token from the Account). The older the currency, the lower the  
difficulty of mining. This has the side effect that the user will choose to open the  
wallet for a long time (such as a month or longer), so that the account in the wallet  
will be older, and the user can quickly dig into the new block. This will result in a  
double-spend attack that is more prone to occur. Peercoin itself is not affected by this  
because it uses a POW and POS hybrid mechanism, POW can reduce this negative impact。  
POS2.0 — The currency age was removed from the consensus mechanism and a stake modifier was used  
that was completely different from POS 1.0. There are a lot of changes, but basically it is about how  
to remove the age of the coin and implement a secure consensus mechanism without using the POW/POS  
hybrid mode。  
POS3.0 — In POS 2.0, the slip modifier also contains the block time of the previous block, which  
was removed in 3.0, mainly to prevent the so-called "short-range" attack, that is, it is possible to  
change the previous area by traversing. Block time to traverse mining. POS 2.0 uses block time and  
trading time to determine the age of the account, which is slightly different from the previously  
stated currency, which indicates the minimum number of acknowledgments an Account can use for staking.  
The age of the Account in POS 3.0 has become much simpler, it is determined by the height of the  
block. This avoids introducing less accurate timestamps in the blockchain and can effectively  
immunize "timewarp" attacks. POS 3.0 also adds support for OP_RETURN for staking transactions, so  
that vout can only contain public keys, not necessarily full pay-to-pubkey scripts。  
29  
The consensus mechanism adopted by HEY is based on SPOS 3.0, which refers  
to the consensus mechanism of the quantum chain QTUM. We call it the Smpel Proof  
of Stake (SPOS).  
。
Generation, verification, and security of SPOS consensus mechanism blocks  
（4） The output of SPOS's coinbase transaction (that is, the first transaction of  
the block) is zero. At the same time, in order to reward the staker, a  
staking transaction was introduced as the second transaction of the block.  
The staking transaction has the following characteristics:  
（5） (1) There is at least 1 legal vin  
（6） (2) The first vout must be an empty script  
（7） (3) The second vout must not be empty  
（8） In addition, the staking transaction must also obey the following rules:  
（9） (1) The second vout must be a pubkey script or an OP_RETURN script that  
cannot be used to save data on the chain;  
（10）  
(2) The timestamp in the transaction must be consistent with the block  
timestamp;  
（11）  
(3) The total output value of the staking transaction must be less than  
or equal to the sum of all input values, SPOS block rewards, and transaction  
fees (ie, output <= (input + block_reward + tx_ fees));  
（12）  
(4) The output corresponding to the first vin must be confirmed by at  
least 500 blocks;  
（13）  
Although the staking transaction can have multiple input vins, only the  
first vin is used for the consensus mechanism.；  
The SPOS consensus mechanism requires that only accounts with lock-tokens can participate  
in the consensus. That is, only the account that participates in the locked position can  
get the block reward.  
。
30  
We find one of the accounts in the account containing the lockout token to  
generate the staking transaction. This staking transaction has 1 vin, the one we  
found. At the same time, the staking transaction has at least two vouts, the  
first one is empty for the blockchain to identify it, the second vout is an  
OP_RETURN data transaction containing only one public key, or contains a pay-to-  
pub-key script. The latter's role is only for payment, and data transactions can  
be used more without destroying the original Account model (such as a separate  
block signing machine). Finally, all transactions in the transaction pool  
(mempool) are added to the block, and all we need to do is generate the  
signature. This signature must use the public key corresponding to the second  
vout of the staking transaction. The actual transaction data is calculated by  
the block hash. After signing, we can broadcast this block to the network. Other  
nodes in the network will verify the block. If the block is legal, the node will  
accept the block and connect to its own blockchain, and broadcast the new block  
to other nodes it connects to complete the consensus process  
。
4.4 HEY Block layer  
Based on the community chain business scenario, HEY will independently  
develop the main chain + CVM + smart contract set  
+IPFS technical architecture. Provides Turing's complete set of smart  
contracts in the blockchain for community managers and task publishers to use  
when motivating users.  
The HEY average block frequency is 2min/piece, the single block capacity is  
Max128M, the ownership information of the storage community in the block, the  
SPOS contribution degree incentive algorithm information, the task information  
and the transaction data per unit time  
。
31  
 
1.Beautiful chain smart contract  
The Beauty Chain provides blockchain agency task publishers and community managers  
with a convenient set of smart contracts that can be used without coding. Task  
publishers and community managers can use the smart contract-based task system and  
contribution incentive system directly in the user interface, and can only write smart  
contracts by selecting items and setting parameters. When the user behavior data  
reaches the requirement, the smart contract will be triggered to complete the token  
allocation。  
2.Beautiful chain virtual machine CVM  
Although the Ethereum Virtual Machine (EVM) provides the foundation for the  
implementation of smart contracts, it has also had some shortcomings. For  
example, only the Solidity language is supported, and the standard library of  
programming languages is lacking, so developers often need to write their own  
functions, which not only occupies the blockchain storage space, but also slows  
down the running speed; on the other hand, because the Solidityb programming  
language does not have  
a standard library, The total amount of work running  
smart contracts on Ethereine virtual machines is huge, resulting in a very large  
consumption of Gas. Based on the above shortcomings, HEY will develop  
beautiful chain virtual machine (Community Virtual  
a
Machine, referred to as "CVM". CVM uses the Rust lightweight programming  
language, which is not only efficient, but also has high security, which can  
avoid the errors that programmers may have in programming. At the same time, it  
library, providing internal code for standard library functions, saving memory  
and improving efficiency; optimizing Gas model, reducing Gas consumption, etc。  
3.Beautiful chain IPFS  
The beautiful chain will build its own IPFS network. The non-block storage data in  
the beautiful chain will be stored in the IPFS network. In addition to the full data node  
of the beautiful chain operation and maintenance team, other owners of the IPFS node will  
choose the data they want to maintain. , jointly maintain HEY network data  
32  
HEY  
Token  
33  
HEY is a token of HEY-Chain, developed based on the ERC-20  
interface standard, and will be released in the HEY-Chain main  
chain in the future and effectively used in the ecology. HEY  
Token acts as a circulation voucher to exchange value between  
community members, community owners, community creators, and  
blockchain institutions. The Token anchors the value of HEY-  
Chain in the field of community tool services  
。
5.1 HEY Token Issuance  
The circulation of HEY is 1 billion, the total amount is constant, and  
it will never be issued. The HEY-Chain main chain adopts the SPOS consensus  
mechanism. It is a purely community-based project. The foundation has a 5%  
lock-up for 3 years. All other tokens are completely community-based. The  
beautiful chain nodes will launch several applications, and users will obtain  
behavior mining models. 95% of the total circulation, that is, 95000000HEY  
will be used for SPOS mining awards. The minimum annual income of the holding  
currency is 1%. All circulating tokens are invested in the limit state of  
SPOS mining. The SPOS reward pool will release 18 million HEY per year.  
Calculated by the average block rate of 2 min/piece, 720 blocks were produced  
each day, and each block rewarded 68.49315068 HEY. It is expected to be  
released in 12 years. HEY token holders can deposit tokens into the mining  
pool through the wallet provided by HEY-Chain to obtain rewards。  
34  
 
5.2 HEY Token Economic model  
B l o c k c h a i n  
m e c h a n i s m  
Blockchain organizations use Token to  
motivate community creators to lead  
community members to complete tasks  
Community  
Comm  
unity  
members  
C o m m u n i t y  
Community members  
complete tasks under  
the leadership of  
complete tasks  
under the  
c r e a t o r  
Group  
owner  
Community creators use Token to  
motivate community members to  
contribute to the community  
leadership of  
community  
community creators to  
earn rewards Token  
creators to earn  
rewards Token  
m e m b e r m e m b e r m e m b e  
Can be used between  
community members  
Token exchange value  
Community members can use the  
Token exchange platform for  
medical beauty and gaming  
Platform service  
M a l l  
g a m e  
35  
 
1. The blockchain organization uses Token to motivate community managers to lead community members  
to complete tasks.  
2. Community managers use Token to motivate community members to contribute to the community.  
3. When a community member contributes to a community in which the community is located or completes  
a task to earn a Token reward, the community's owner will also receive a Token bonus share.  
4. Community members complete tasks under the leadership of community managers to obtain reward  
tokens.  
5. Tokens can be exchanged between members of the community for value exchange.  
6. Community members can use the Token exchange platform for medical beauty and gaming rights。  
5.3 HEY Token Allocation scheme  
36  
 
foundation：5%  
The cornerstone stage accounts for 2%, the angel phase accounts for 2%, and the community  
organization accounts for 1%. The funds raised will be used to support project operations,  
technology development, market development, ecological construction, legal advice, etc.;  
Used for HEY-Chain node community construction and related operations  
。
Early investor：5%  
Used for the operating costs of the HEY-Chain founding team, management team and post-talent  
expansion.  
The founding team locks the rules: the three quarters after the exchange began to release,  
released every three months, the first year released a total of 60%, released every 15 months  
15%, the second year released a total of 40%, every three 10% release per month  
。
Community contributor：15%  
The contribution of the contribution to the early community ecological builders.  
Community contributor lockout rules: released three months after the exchange, released every three  
months, the first year released a total of 60%, released every 15 months 15%, the second year  
released a total of 40%, every three 10% release in months  
。
Developer incentive：20%  
Early node reward：10%  
Used for global early node  
construction and promotion awards.  
Released according to the growth rate  
of DAPP users.  
Product design and R&D incentives to  
motivate co-builders of HEY-Chain  
technology development and open  
platform development.。  
User behavior mining：30%  
SPOS Mining reward：15%  
Mining accounts for 15%. Mining  
rewards with SPOS consensus  
User behavior mining  
accounts for 30%.  
mechanism, released in 12years  
。
37  
5.4 Ecosystem framework  
A certain share of the funds invested by early investors will be allocated to  
build the HEY-Chain main chain, improve the source code, optimize the platform,  
develop the client, and build the community ecological。  
5.5 node investment strategy and portfolio  
As part of the HEY-Chain ecosystem, the node community will hold a certain  
number of Token investments in industry stakeholder companies with the aim of  
facilitating the actual use of HEY-Chain technology in the industry and linking  
Token to the real economy.  
。
5.5 Special instructions  
We abide by the legal provisions and regulations of each country, and the white paper  
on the global public offering of capital is only used to convey the purpose of the  
information, and does not constitute the relevant opinions of buying and selling HEY-Chain.  
The HEY-Chain team does not undertake any direct or indirect asset damage caused by  
participation in the HEY-Chain project。  
 
 
GOVERNAN  
CE AND  
RISK  
MANAGEME  
NT  
6
42  
HEY Community conference  
The HEY Community Conference should have the highest authority and consist of  
holders of digital assets elected in the community. Its functions are described as  
follows:  
Amend the provisions of the HEY Conference;  
Supervise the implementation of HEY supervision; elect and replace board members;  
Revocation of inappropriate resolutions by board members; approval of major and  
major changes.  
The HEY Supervisory Regulations are the basic guidelines for the governance of the  
Foundation. They can be publicly queried from the official website. The HEY regulations  
will be officially launched within six months of the trial. The first edition of the  
community conference will be held within two years. Meetings after this will be based on  
the wishes of the node members or at least one-fifth of the requirements of the digital  
asset holder。  
44  
6.1 risk control  
By applying consensus protocols, tamper resistance, digital signatures, encrypted  
wallets and other security measures, HEY ensures the security of end-user accounts and  
funds and provides the highest level of asset protection technology for the financial  
industry. Data storage, networking and other resources will be effectively integrated.  
Enable data applications and transactions to be integrated into blocks of blockchain  
networks to build a secure network environment. In addition, a range of technical and  
management measures will be taken to ensure reliable and safe operation of HEY.。  
The HEY team complies with laws and regulations and business ethics within its  
jurisdiction. Provide transparent financial management; the evaluation committee will  
invite world-renowned auditors to evaluate the financial information of the Foundation.  
And will publish the results of these reports without any reservations or interventions。  
45  
 
PROJECT ROUTE  
7
46  
8.1 Project route  
1. May 2017: Project formation.  
2.2018: In the medical beauty industry.  
March 3.2019: The beautiful chain was acquired by the Singapore Foundation.  
May 04, 2002: Preparation of the beautiful chain project, market demand research  
and analysis.  
June 5.2019: Construction of the beautiful chain start-up team.  
July 6.2019: The beautiful chain project was officially launched, and the beautiful chain  
obtained the cornerstone investment.  
August 7.2019: Released the beautiful chain beta version 1.0.  
September 8.2019: Community-specific activities around the world, to create 10,000  
community co-constructors; on-line 1.0 official version, development version 2.0.  
October 9.2019: On-line international exchange, online wallet, tasks and other functions.  
10.2019 November: Launched the main network R&D, 2.0 product comprehensive upgrade, and  
launched the global ecological community construction.  
11.2019 December: Create a million-user globally and create a beautiful chain ecosystem.  
 
TEAM  
INTRODUCTION  
48  
9.1 Team member  
Operations Department (partial)  
Kerwin  
Rich technical experience and project management experience, research areas  
include cryptography, algorithm introduction, blockchain principle, design,  
application, and actual combat. Years of C/C++ development experience, good at  
technical public relations, research, improvement and innovation, system  
architects, design and implementation of large-scale concurrent control  
layered server architecture. He is currently the chief operating and technical  
director of the company, leading the research and development of the  
underlying technology of the new public chain.  
。
Tina Mars  
Secretary-General of the World Chinese Business Association and the  
Secretary-General of the World Chinese Business Association in New York  
is one of the main advocates of the international fashion media industry  
elite and the Wall Street blockchain investment project. The public  
relations capability covers more than 40 countries around the world and  
is responsible for the HEY project. Global implementation and  
promotion。  
Timothy Scott Mercurio  
Boston, Massachusetts, USA, American education industry  
entrepreneur, founder of the global Richmond English Discovery  
Center, has several branches in the United States and Asia.  
Senior bitcoin mining and mining, investors. Responsible for the  
HEY global medical and beauty institutions joining mode  
output  
。
Chief Technology Officer (partial)  
Tian Jinbo  
Former HP Senior Consultant, senior consultant, engaged in technical  
architecture research and development for more than ten years,  
research blockchain technology for more than three years, responsible  
for the management of the HEY technical team.。  
49  
 
Xiang Yu  
Master of Computer Science, 12 years of contact with Bitcoin,  
senior people in China's chain circle, focusing on technical  
analysis of virtual currency, a large number of virtual currency  
players. Mr. Xiang Yu is responsible for the global development  
cooperation of the alliance chain of HEY and docking with the  
global exchange.。  
Kevin Fu  
Communication Engineering, former general manager of Tsinghua Tongfang  
Industry Division, 10 years of enterprise software management and  
marketing experience. Personal for the star project, Wei C, financial  
management, flashing man, movie adult angel investor, blockchain,  
virtual currency, 4 years of investment experience. Mr. Kevin will be  
responsible for the global promotion of HEY medical software for medical  
institutions and pharmaceutical manufacturers.。  
Marketing department (partial)  
Feng Y  
Postgraduate study at Peking University, China, postdoctoral fellow at  
the University of California. He has been engaged in research work at  
the Institute of Molecular Research, Peking University, China, and the  
School of Cellular Medicine, School of Medicine, University of  
California, San Diego. Mr. Feng Y has the resources of many upstream  
pharmaceutical manufacturers around the world, and understands the pain  
points of the pharmaceutical industry. He is responsible for the  
specific work of HEY and global pharmaceutical manufacturers docking  
drugs, data traceability.  
Yang Wanli  
Xingmai Investment Group co-founder, industry consultant, engaged in  
medical plastic surgery industry for 10 years, Mr. Yang as a medical and  
aesthetic industry veteran, has many resources, will be responsible for  
cooperation between HEY and major medical institutions in China and  
Japan and South Korea.。  
50  
Xu Chao  
HEY Market 04 MD  
General Manager of Xi'an Leading Enterprise  
Management Consulting Co., Ltd. General Manager of  
Xi'an Unknown Planet Education Technology Co., Ltd.  
has worked for Fortune 500 companies.  
Well-known domestic large-scale energy companies and  
other well-known enterprises fully participate in a  
number of national key projects  
Li Jinzhi  
HEY Market 06 MD  
Huarong Judao Group Managing Director Huarong Judao  
Capital Co-founder  
Zhang Shenyuan  
HEY Market 07 MD  
Dean of the School of Entrepreneurship,  
entrepreneurial tutor market planning  
expert  
Wang Huazhen  
HEY Market 08 MD  
В. Н. Каразина (UA) Master of  
International Economics Marksoft Group  
(UA) CIO  
Woo Fashion (UA) CMO (Greater China)  
）
Jin Zairu  
HEY market 12 MD  
Coin Full Media Media Founder  
Head of the Northwest Block of the Global  
Blockchain School Alliance  
51  
Zhao Long  
HEY market 18 MD  
58-speed hired Northwest Operations Director Tianrun  
Human Resources Group Chairman New Domain  
Entrepreneurship Leadership Coach  
Xi'an Human Resources Industry Association Director  
Global community node (part  
Muhammad Fahu / Head of Community in the Middle East  
HEY Middle East Community Leader, Chairman of  
Dubai Century Beauty Co., Ltd.  
Chairman of Dubai Overseas Freight Clearance  
Responsibility Company  
Chairman of DCS Fashion Cosmetics Company,  
Johannesburg, South Africa Chairman of the Board  
of Directors of Guangzhou Ma Lin Trading Co., Ltd.  
Director of Jordan Oman Matrix Technology  
Reese Alcatel / European Community Leader  
HEY European Community Leader SCIL Equipment Processing Factory  
Managing Director, Master of Business Administration  
13 years of global trade investment experience  
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9.1 Partner  
>Strategic cooperation agencies  
>
 
Risk  
warning  
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This document is only intended to convey HEY related  
information and all of the above text does not constitute any  
investment advice. HEY Token is mainly used as a circulation  
certificate to realize value exchange between community members,  
community owners, community managers and blockchain institutions,  
not any legal currency and rights. The HEY operation team does  
not promise any return on investment for users.  
。
Contact information  
Project website：...  
Business cooperation mailbox：...